Resume

Profile

Kara McIntosh works as an engine for digital disruption and organizational transformation. Her mastery of agile technology development and data analysis ensures evidence­based decisions with long term applicability. She is an excellent communicator who is not afraid to ask the hard questions that lead to actual change.

Skills

Strategy, Creative Problem Solving, Data Strategy, Predicative Analytics, Project Management, Client & Relationship Management, Effective Presentations

Experience

Director, Digital Strategy

Financial Industry, 2017- present

  • Product Manager for website, focusing on process automation, accessibility, optimization and data-enrichment
  • Leading analytical transformation for data collection, reporting and predictive analytics
  • Education and training for the entire organization on best-practices in the digital age
  • Applying my extensive expertise to act as an in-house consultant on media strategy, social strategy and technical development

Account Director
Grip Limited, 2014-2017

Web Development Strategy

  • Lead technical enhancements on a large loyalty platform for a Canadian­based manufacturer.
  • Develop proposals with a sharp focus to get the best user experience within a budget.
  • Execution includes mobile gaming, contests and video production.

Digital Media & Campaigns

Digital strategist for Botox Cosmetic, JUVÉDERM, and Stella Artois.

  • Campaign planning, execution and post­campaign analysis.
  • SEO and SEM strategic lead.

Social Strategy

Team lead for AB InBev Global.

  • Campaign strategy for global head of social, for all regions.
  • Leading and coaching a team to provide effective creative.

Account Director
Bensimon Byrne, 2009-2014

Platform Building

Lead major technical launches for Trillium Gift of Life, Ministry of Health and Long­Term Care, Bite TV, Aux TV, iShares Canada, Hollis Group, Hyundai Canada.

  • Drove exceptional value for clients with innovative but cost effective development planning and execution.

Digital Media

  • Created social communication strategy.
  • Managed and executed large­scale digital campaigns from end­to­end, including reporting and post­analysis.

 Selected Creative Successes:

  • Hyundai Canada viral video “Worst Parking Job”. CMA Bronze, 2010
  • Ontario Ministry of Health and Long­Term Care: Health Care Options. Cassies Silver Winner 2010 

Project Manager

Cossette Communications 2008 ­ 2009

Digital project management in a large agency.

Assistant Producer – Music & Youth

CHUM TV 2005 ­ 2008 

Maintained cutting edge, revenue generating projects: MuchPhone in partnership with Rogers, ringtone store on all major carriers, text to screen, mobile video.

Internet Start-Ups (now defunct)

2003-2005

Project management, HTML/CSS coding, email building and deployment, database management

Education

Master of Business Administration

University of Toronto

Honours: 2nd Place – Management Consulting Case Competition 

Honours Bachelor of Science, Mathematics & Philosophy

University of Toronto

The Analytics Edge

MITx Sloan School of Management ­ EdX.org